Hogan Lovells advises Remazing on the acquisition of Namox

Founded in 2016 in Hamburg, Remazing is a leading service provider and partner for the successful marketing of products on Amazon and other online marketplaces. 

Founded in 2017, Namox offers services such as Amazon content production, brand store creation, PPC and DSP advertising, as well as international marketplace expansion. In addition, the company provides consulting, training, and hands-on support to enhance overall marketplace performance.

Through this collaboration, the Remazing Group solidifies its position as one of Europe’s leading providers of online marketplace solutions. With Namox, the Remazing Group’s portfolio expands by 40 brands across the Household, Fashion, Fitness & Nutrition, and Home & Garden categories. All clients across the group are expected to benefit from an increase in knowledge, capabilities, and specialised expertise. Furthermore, the combined organisation is expected to generate synergies through shared technology solutions and centralised functions. 

Hogan Lovells comprehensively advised the Remazing Group in particular on the preparation and negotiation of the share purchase agreement and the due diligence process. Following on from the teams advisory role in an earlier transactions, this deal represents the third add-on acquisition for the Group.

Hogan Lovells team for Remazing

Dr. Maximilian Menges (Partner), Dr. Sebastian Merkel (Associate), Thorben Stute (Projects Associate) (all Private Equity, Hamburg);

Dr. Justus Frank (Counsel, Dusseldorf), Lena Gerretsen (Associate, Frankfurt) (both Employment).