Insights and Analysis

How retailers are navigating AI risks and rewards with Caroline Reppert, National Retail Federation

14 January 2026

In this episode of The Influencers: Digital Transformation, Caroline Reppert, Senior Director for AI and Technology Policy at the National Retail Federation, joins Leo von Gerlach to explore how artificial intelligence is reshaping retail.

From customer service chatbots and fraud prevention to supply chain optimization and workforce empowerment, Caroline and Leo dive into how retailers of all sizes are navigating opportunities and risks. She covers pressing issues like transparency, cybersecurity, and policymaking, offering a candid look at how businesses can balance innovation with consumer trust.

About Hogan Lovells: Our Digital Transformation offering helps clients navigate the full breadth and depth of the seismic forces impacting their organizations – and today's society. Leveraging team members across our 2800 lawyers on six continents, we provide integrated advice on the multifaceted regulatory, governance and enforcement issues and risks that arise across the many technologies and trends that comprise the new digital future.

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