Building a leading Data & AI Champion: Hogan Lovells advises Vision Mittelstand Partners on a strategic partnership with Woodmark

Building a leading Data & AI Champion: Hogan Lovells advises Vision Mittelstand Partners on a strategic partnership with Woodmark

Press releases | 15 September 2025

Led by Hamburg partner Dr. Jan Philipp Feigen and Munich counsel Dr. Philipp Strümpell, global law firm Hogan Lovells has advised funds managed by Vision Mittelstand Partners Management GmbH (VMP) on a strategic partnership with Woodmark Consulting GmbH (Woodmark) aimed at establishing a leading Data & AI ecosystem in Germany.

Growth will be pursued both organically and through a combination with additional data specialists. VMP will acquire a majority stake in Woodmark and provide additional capital to support future acquisitions. The transaction is expected to close in the coming weeks.

Vision Mittelstand Partners was founded to offer entrepreneur-led mid-sized companies an alternative to traditional investment models in the fields of digitalization and automation, and supports companies that are driving this transformation.

Woodmark is recognized as one of the leading consultancies for data-driven business models and digital transformation. The company empowers its clients to unlock the full potential of their data – from developing modern data strategies and optimizing processes to implementing AI applications.

Hogan Lovells has advised VMP comprehensively on the negotiation, the drafting of the share purchase agreement (SPA) and shareholders' agreement as well as the establishment of the transaction structure.

Hogan Lovells team for Vision Mittelstand Partners

Dr. Jan Philipp Feigen (Partner), Dr. Philipp Strümpell (Counsel, Munich), Dr. Maximilian Menges (Partner), Dr. Daniel Mattig (Counsel), Dr. Sebastian Merkel (Associate) (Private Equity, Hamburg);

Dr. Thomas Freund (Partner, Munich), Bianca Engelmann (Partner, Frankfurt) (Banking & Finance);

Dr. Justus Frank (Counsel, Employment, Dusseldorf);

Christian Ritz (Partner, Compliance & Regulatory, Munich).