Helping EV brand ZEEKR accelerate into international markets
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Helping EV brand ZEEKR accelerate into international markets

ZEEKR, a U.S.-listed premium electric vehicle brand owned by Geely Automobile Holdings, is rapidly expanding into global markets.

To achieve its expansion into new jurisdictions including Australia, Brazil, Mexico, Thailand, and the UAE, ZEEKR faced a complex mix of regulatory, licensing, and compliance requirements. ZEEKR needed tailored legal support on its global vehicle distribution project to navigate market entry compliance, licensing and regulatory matters, and commercial arrangements.

Navigating regulatory complexity to help ZEEKR move fast  and go far.

With deep sector knowledge in automotive and mobility, and the ability to mobilize cross-border, cross-practice teams, we were well positioned to support ZEEKR in its global expansion.

As the company entered new markets, we guided them through complex trade laws and regulatory requirements, while assisting in the establishment of local operations. Our support extended to ESG considerations, data protection compliance, and commercial structuring.

Through a seamlessly coordinated global legal team, we’ve helped ZEEKR streamline market entry and achieve operational readiness across multiple jurisdictions.
 

Outcome

5

new markets entered

2021

The year ZEEKR was founded