Going Global 2017

Total Brand Care

A Practical Seminar for Legal, IP, Marketing and Business Departments


Brands lie at the very heart of a company's value, reputation and competitive advantage. Successful branding is so much more than just understanding trademark law. Many commercial and legal aspects impact positively and negatively on brands and their value. It is essential that companies take a global and holistic approach to a range of legal and marketing aspects of creating, commercializing and protecting their brands and their value. This seminar is specifically designed to assist our clients by covering all such aspects of branding, public relations, marketing and business. This is not just a trademark seminar, and as you will see from the program a number of our Hogan Lovells' speakers and our guest speakers will also be covering, in addition to trademark law, a variety of product liability, antitrust law and personal data privacy aspects, which all come with the concept of brand.

Going Global through M&A


Members of our Corporate M&A team based in the US, Europe and Japan will provide practical insights into issues that companies involved in global M&A transactions must deal with on a daily basis. Leading practitioners from our Silicon Valley office will help attendees understand how to approach investments in technology and life sciences companies effectively in an increasingly competitive environment. A global panel of experienced M&A lawyers will discuss how key negotiating points differ in the UK, US, Germany and Japan. Finally, we will provide attendees with a practical and hands-on "M&A Contract Toolkit" – short, to the point, presentations on key drafting and negotiation points.

Part I: Main Panel:  A Comparative Look at Global M&A – Japan, US, UK, Germany 

Part II: Straight Talks on Challenging Issues – What you need to know in just 20 minutes!
  • Update on Trump Administration: U.S. Policy, Regulatory and Political Update
  • Merger Control – New surprises and old ones too
  • Brexit: Navigating the Negotiations
  • Smart Contracts – Artificial Legal Intelligence?
  • Asia – A World of Change in a Changing World
  • Koalas, Beaches and Erimaki Tokage: Australia and Japan: the relationship now and investment opportunities
  • Investing in Vietnam
  • Regulatory Enforcement Trends/Bribery and Corruption Risks in Singapore, Malaysia and Indonesia
  • A Japanese Law Perspective on Outbound M&A
  • Breaking Up Is Hard To Do: Business Separations and Carve Outs
  • Bespoke Boilerplates: More than Just Standard Contractual Terms
  • When the Seller is a Fund - the Art of Making a Deal with Financial Investors
Part III: Doing deals in Silicon Valley– acquiring information technology and life sciences companies

Recent Developments in Patent Law and Practice

A practical, strategic and culturally-effective approach to changing global perspectives


We will share insights from our recent international and multi-jurisdictional matters (including patent-related licences, settlements and other agreements) to provide strategic advice for Japanese companies involved in patent matters.

Use of Cultural Awareness in Contract Negotiations


We will explain how cultural awareness can be used effectively in cross-border contract negotiations. The session will be presented by an international and multi-cultural group of intellectual property partners who are qualified in the U.S., Europe and Japan and have particular focus on patents.

  • Recap on cultural differences in negotiations
  • Recap on U.S., European and Japanese approach to negotiations
  • Interactions with Chinese counterparties

Outbound Energy Investments (Tokyo only)

Key trends, innovation and risks that Japanese companies should know


Japanese energy investment capital is now highly focused on overseas energy projects as improving energy security becomes a priority. Players equipped with a global perspective and strategic frameworks will be best positioned to identify key opportunities and lead their teams toward effective solutions. Join speakers from companies and organizations at the forefront of Japanese energy investments and leading practitioners from our Japan, U.S. and European offices as they share their insights on the latest developments and hot topics surrounding Japanese companies in the sector from a global perspective including natural gas trading trends, renewable energy, distributed grids, smart metering, energy storage and the changing investor landscape.

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